Audience numbers were on par with this season’s Premier League football fixtures on TNT Sports
England’s 33-19 victory over New Zealand on Saturday in the third round of the Quilter Nations Series achieved record-breaking viewership on TNT Sports across its linear and streaming platforms – with audiences on par with this season’s Premier League football fixtures on TNT Sports.
Audiences peaked for George Ford’s 75th minute penalty, with a 27% audience growth.
The number of streaming subscribers watching the game was 32% more than TNT Sports’ previous best rugby audience for England vs New Zealand, which was during the 2024 Autumn Nations Series.
Engagement across TNT Sports’ digital services also saw significant growth compared to the same fixture last year, with the live match blog seeing a 52% increase in views. Meanwhile, match highlights saw a triple-digit growth, rising by 333%.
Overall, international rugby continues to demonstrate broad appeal with 22% of 25/26 Premier League and UEFA Champions League viewers on TNT Sports also watching this year’s Quilter Nations Series.
England’s next fixture, against Argentina, is live this Sunday from 3pm on TNT Sports and discovery+.
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