Pair will work on content for DAZN platform as well as social channels
Pokerstars has become the presenting partner for DAZN Boxing in the UK.
The partnership will see several content formats produced, across both the DAZN platform and on its social channels. These include DAZN Talent Poker Game, where DAZN presenters come together over a poker table to preview upcoming boxing events and share predictions, as well as Best Hands Win, short-form highlights reels blending dramatic moments from recent fights and major poker tournaments.
In addition, there will be a social content series comparing boxers with poker pros in a “Tale of the Tape” graphic series, highlighting their shared attributes, as well as social campaigns spotlighting PokerStars events and live streaming PokerStars tournaments on DAZN. Activations will also be present at five key fight nights, linking boxing with poker.
DAZN’s general boxing coverage will also include bespoke 7” and 15” creative assets promoting Pokerstars.
Mike Woodbridge, chief commercial officer at PokerStars, said: “We’re constantly looking for innovative ways to entertain and engage our players. Partnering with DAZN Boxing allows us to merge two worlds of competition and deliver unique experiences that celebrate the thrill of victory, whether at the table or in the ring.”
Lou Emmerson, SVP of global sales at DAZN, said: “DAZN is committed to giving fans the very best in sports entertainment. PokerStars shares that passion, and this partnership allows us to deliver even more engaging content and activations that resonate with audiences worldwide.”
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