13% increase on 2024 comes alongside 141% increase in impressions and 450% increase in engagement

FIBA Women's Series Final 2025

The FIBA 3x3 Women’s Series Final 2025 achieved over 5 million video views across social platforms, a 13% increase on 2024. 

It also drew a 141% increase in impressions and 450% increase in engagement, across YouTube, Instagram, TikTok, Facebook, and X, as well as Chinese platforms SinaWeibo, WeChat, and Douyin, plus Southeast Asian platform Bilibili. 

These numbers were acheived through its own channels, as well as boosted by a partnership with the All Women’s Sports Network, which pushed content across external media outlets. The AWSN also showed the competition on its FAST channel. 

There were also increases across regular season events. Each of the 15 events averaged 2.4 million views (up from 2.1m in 2024 | +14%), 273K+ engagements (up from 135K+ in 2024 | +102%), and 5.8 million reach (up from 2.5M in 2024 | +132%).