FotMob will provide live stats, commentary, player ratings, and exclusively host the Player of the Match vote 

Sidemen x FotMob

FotMob has been named the official live score partner of the upcoming Sidemen charity football match. 

The deal sees mobile live score app FotMob continue to work with the Sidemen, having held this role since 2022, and will see the company provide live stats, commentary, player ratings, and exclusively host the Player of the Match vote. Stats will include xG, match momentum, heatmaps and individual player ratings, and the FotMob brand will also be visible across matchday LED perimeter advertising at Wembley Stadium and appear on-screen throughout the live broadcast on YouTube. 

The event pits the Sidemen FC against a team of YouTube Allstars in a match raising money for a variety of British charities at Wembley Stadium on 18 April. 

Matias Høibraaten, head of growth at FotMob, said: “The Sidemen Charity Match continues to break new ground for creator-led sporting events and FotMob is proud to be a part of the journey. With 50% of FotMob’s 22 million monthly active users worldwide belonging to Gen Z, there is a natural cross-over of our collective audiences that make this partnership the perfect match.”

“Our elite-level coverage enhances this unique event for both players and fans. The creators love to check their ‘numbers’ as soon as they come off the pitch to see if they have bettered their teammates and opponents. Fans are equally engaged with player ratings and insights - demonstrated by the fact that last year FotMob became the most downloaded app on iOS in the UK on game day,” 

Stuart Jones, founder and director of Upload Agency, which represents the Sidemen, said: “FotMob is the ultimate matchday companion for our teams of creators and millions of football fans around the world. This partnership further validates the event’s credibility, with FotMob providing the same comprehensive coverage it employs for top-tier leagues and competitions globally. Players and fans alike are consumed with FotMob’s live stats and insights - driving incredible audience engagement as they share and debate the data in real-time throughout the game.”