Sports Studio Inc’s ad-supported streaming service has expanded its offering with a wide range of sports content

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Free Live Sports (FLS) has added 10 new channels, including NASCAR, Sports Illustrated TV, MSG Sports Zone, Tennis TV, Unbeaten, Waypoint TV, Overtime, Cirque du Soleil, World Surf League and Golf Network Sports Studio Inc.

The channels are available through Free Live Sports’s app and website, and through Connected TVs.

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Free Live Sports is an ad-supported service run by Sports Studio Inc that streams a wide range of live sports to a global audience, with no subscription required.

“This is a pivotal moment for Free Live Sports,” said Cathy Rasenberger, president of Sports Studio Inc. “We’re building a platform where every fan can discover the sports they love, from household names to emerging global favorites. Our partners trust FLS not only to reach millions of fans but to grow meaningful revenue through modern CTV ad-tech. These 10 new partners bring world-class storytelling, live events, and shoulder programming that elevate FLS into a true powerhouse of free sports entertainment as we build the next generation of sports television.”

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The new channels expand the platform’s content to include motorsports and racing; combat and martial arts; regional sports; adventure and outdoor sports; lifestyle and athlete-driven content; and international and specialty leagues.

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Sports Studio Inc says Free Live Sports has grown significantly year over year, with expanded reach, improved viewer engagement, and rising advertiser demand.