The World Test Championship Final was the first match shown on the platform.
The International Cricket Council (ICC) has launched its own OTT streaming service, ICC.tv.
The platform is free to use, and is available on web, iOS, Android, Chromecast and Airplay. In addition to live cricket, there is archive content and other programming. The technology is being provided by Endeavor Streaming.
The first event shown on ICC.tv was the World Test Championship Final in markets where the ICC doesn’t have a broadcast partner. The game saw New Zealand crowned the inaugural winners of the competition with a victory over favourites India despite the match being interrupted by heavy rain at several points.
Head of digital at the ICC, Finn Bradshaw, said: “The ICC is pleased to be able to serve our global fan base with this new platform, bringing fans in certain countries the pinnacle of Test cricket live and free on ICC.tv.”
Senior vice president at Endeavor Streaming, Peter Bellamy, added: “Endeavor Streaming is proud to work with the ICC in delivering this product. We’re focused on providing the ICC with a robust experience with the capabilities needed to drive significant growth in their international fan base.”
Picture credit: © ICC Business Corporation FZ LLC 2020
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