He will be responsible for driving the commercial strategy and media rights distribution for IMG’s portfolio of rights holders

IMG people moves

IMG has taken on Alberto Horta as senior vice president and managing director for Germany, Switzerland and Austria (DACH).

Horta joins IMG from Warner Bros. Discovery, where he has spent the past 15 years and lead the strategy and commercial development for various brands across digital, distribution and ad sales.

Prior to that, he worked across distribution and programme marketing for Eurosport.

Horta was responsible for various integration and transformation processes at Warner Bros. Discovery, including the launch of Discovery+ in the region, the integration of TELE 5 and the commercialisation of flagship sports rights, including Bundesliga and the Olympics.

He also led the development of WBD’s regional free TV, pay TV and digital revenue businesses in DACH.

At IMG, he will be responsible for driving the commercial strategy and media rights distribution for IMG’s portfolio of rights holders in the region. He will be based out of Munich and will report into Ross Hair, IMG Media’s SVP and head of EMEA.

Hair said: “As a highly accomplished leader in the media industry, Alberto’s wealth of knowledge, diversity of experience and breadth of relationships bring valuable commercial and managerial qualities to IMG Media. We are delighted to welcome Alberto to the team and I look forward to working with him to develop and grow our clients’ businesses in the region.”

Alberto Horta said: “I am thrilled joining the IMG family and its best-in-class team. I am very much looking forward to further expanding and diversifying IMG’s unique portfolio of existing and new clients across the territories.”