The direct-to-consumer service has launched for the US market
Infront has partnered with sports OTT specialist StreamAMG to launch Ski and Snowboard Live, a new direct-to-consumer service for the US market.
Ski and Snowboard Live provides live streams from international events of the FIS Alpine, Snowboard, Freestyle Ski and Cross Country World Cup, all with English commentary.
The platform will show 160 live races during the 2021/22 season, which are available through an all-inclusive season subscription as well as via pay-per-view.
In addition to live events, the service will also include on-demand content, highlights, interviews, event replays and other behind-the-scenes footage.
StreamAMG’s sports OTT tech powers the live and on-demand delivery of the platform.
Amikam Kranz, vice president media sales and operations at Infront said: “We were keen to ensure that snow sport fans in the US were given access to the best possible broadcast and we are delighted to be working with StreamAMG ahead of a thrilling season. This is a unique opportunity for supporters to gain access through a dedicated platform that perfectly serves their expectations in terms of live broadcast and on-demand content.”
Mark Silver, general manager for North America at StreamAMG added: “We’re delighted to be delivering the FIS World Cup into the US market for Infront. The launch of Ski and Snowboard Live marks a major milestone for StreamAMG as our first Snowsport platform, and we’re excited to be bringing live coverage of some of the most important winter sports events in the world to American audiences.”