Together they will work on marketing the media and sponsorship rights of the IBSF
The International Bobsleigh & Skeleton Federation (IBSF) has signed a long-term agreement with IMG to jointly work on marketing the media and sponsorship rights of the IBSF.
This follows the federation’s decision to manage their commercial business in-house.
IMG will also provide support and expertise across licensing, production, digital, streaming, hospitality and data analytics.
The IBSF has 74 members and organises around 200 races across North America, Europe and Asia, including the World Championships, which take place each non-Olympic year.
There are seven disciplines – 2- and 4-man Bobsleigh, Women´s Monobob and 2-woman Bobsleigh, men and women’s skeleton as well as Para Bobsleigh.
The IBSF World Cup takes place across eight weekends from November – March. The next World Championship will be held in St. Moritz, Switzerland in 2023.
IBSF President, Ivo Ferriani, said: “Following a tender process over the past months we decided to work with IMG as they have shown the same passion and vision for our sports. The sports world faces many challenges going forward and we are happy that we will have IMG as our strategic partner onboard to walk beside us for the next two Olympic cycles.”
Christian Salomon, SVP, IMG, Germany, Austria and Switzerland, added: “Our aim is to support the IBSF and take these great properties to the next level, attract a younger, more modern audience and expand the footprint globally. We plan to help develop the event structure and improve production and content creation so we can increase reach, revenue and brand awareness.”