Tournament was shown through team presidents’ social channels, as well as the competition’ profiles and broadcasters
The Kings League has revealed that its Kings World Cup Nations 2026 acheived 120 million livestream viewers.
It also reached 1.6 billion impressions across social media. The tournament was shown through each team president’s social profile, as well as the competition’s channels and broadcasters such as DAZN. The team presidents are made up of streamers and influencers with their own established audiences.
In addition to DAZN, traditional broadcasters who showed the event included ESPN/Disney+ (Latam), France TV, CazéTV and Xsports (Brazil ), MBC Group (MENA), ABEMA (Japan), and Naver (Korea).
The 2026 Kings World Cup Nations was the second edition of the national team tournament, and uses the same rules and features as the regular Kings League fixtures. In attendance were the likes of Ronaldo Nazário, Neymar, Bebeto, Denílson, Zé Roberto and Maicon, alongside creators and streamers including Gaules, Jon Vlogs, Nyvi, Blur, DjMaRiiO and John Nellis, as well as NFL legend Chad “Ochocinco” Johnson.
Djamel Agaoua, Kings League CEO, said, “Kings League tournaments are social media and streaming powerhouses that engage millions of fans around the world. The Kings World Cup Nations 2026 was our fourth major international tournament and our biggest yet — not only in audience numbers, but also in the scale of the production and its global impact. The atmosphere in Brazil, combined with truly global distribution, underlines Kings League’s status as a scalable global sports and entertainment property.”
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