Streamer bought a stake in the National League club earlier this year

KSI Dagenham & Redbridge

KSI will live stream Dagenham & Redbridge’s National League South match v Hampton & Richmond for free on his YouTube channel on 28 March. 

The streamer became a shareholder in the Dagenham & Redbridge earlier this month, and is working with National League broadcaster DAZN as wel as the football club to bring the game to his YouTube channel and its over 17.5 million subscribers. The trio hope that it could become the most watched National League fixture to date. 

As well as showing the action from the match, the live stream will, “shine a spotlight on the passion, quality, and authenticity of non-league football while introducing new audiences to the matchday experience at Dagenham & Redbridge,” according to a press release announcing the news. Further details on the coverage will be released ahead of the game. 

John Grabowski, chief commercial officer for Dagenham & Redbridge, said: “This is a hugely exciting opportunity for the Daggers, the National League, and non-league football as a whole. We appreciate DAZN’s creativity and ambition to partner with KSI and bring our match to a global audience, for free. It is a powerful statement of intent from DAZN and the National League. We want to make history on March 28th, not just in terms of viewership, but also in how non-league football can be seen, shared, and celebrated around the world.”

Pete Oliver, CEO of growth markets at DAZN, said: “It’s incredible to see someone with KSI’s global reach and cultural influence shine a spotlight on Dagenham & Redbridge and the National League. Moments like this show what’s possible when football, creators, and modern distribution come together to reach entirely new audiences.

“DAZN’s partnership with the National League is built around innovation and growth. We’re helping clubs expand their fanbases, tell their stories globally, and embrace a digitalfirst future. By combining the authenticity of nonleague football with DAZN’s global platform, technology, and marketing capabilities, we’re giving clubs the tools to thrive in a new era for the game.”

Phil Alexander, CEO of the National League said: “This collaboration highlights the power of embracing innovation in modern football. By bringing together clubs, creators, and a global streaming platform like DAZN, we’re opening new doors for visibility and engagement.

“Streaming this game in this way is a landmark moment not only for the National League but also for the wider Non-League game. Partnering with DAZN and tapping into KSI’s global audience gives us a unique chance to showcase what makes this level of football so special. Making the match free and available worldwide reiterates a shared ambition of the National League and DAZN to grow the game and reach new supporters.”