Matchroom Multi Sport turns to Two Circles for WNT.TV

Matchroom Multi Sport has expanded its partnership with Two Circles, with the aim of growing its streaming platform WNT.TV. 

The agency will deliver WNT.TV, which shows live and non-live content from the World Nineball Tour, through its Staylive streaming platform while implementing what it says is a, “data-driven,” growth strategy designed around audience segmentation, customer relationship marketing and automated fan journeys. 

In addition, Two Circles will look to drive ticketing growth at World Nineball Tour events. 

Emily Frazer, CEO of Matchroom Multi Sport, said: “WNT.TV is a hugely important part of the World Nineball Tour’s future, giving us a direct connection with our fans and the opportunity to bring more of the sport to audiences around the world. As the Tour continues to grow, we need to better understand our fans and deliver a more personalised experience, both on and off the table.

“Two Circles has been an important partner in our growth to date, and this expanded relationship will allow us to take that further. By bringing together data, technology and audience insight, we can accelerate the growth of WNT.TV, strengthen our relationship with fans and unlock new opportunities across the World Nineball Tour.”

Elliott Charles, lead consultant at Two Circles, said: “Powered by Matchroom Multi Sport, we’re bullish on the growth potential of the World Nineball Tour and its ability to engage new and existing audiences worldwide. The combination of its events, digital products and global footprint provides a perfect business flywheel, which combined with its stars has built the perfect foundation on which to accelerate its growth. Extending our relationship in this way with the Matchroom portfolio is a proud moment for us.”