Global becomes an official partner of the company’s F1 and Hypercar teams

McLaren Global

Global has become an official partner of the McLaren Racing F1 and Hypercar teams. 

This will see bespoke content produced across Global’s radio channels and podcasts, including its F1-focused Up To Speed series. 

There will also be Global branding on team radio headsets during F1 race-week activity at Monaco, Silverstone and other key European races, and Global Player branding will feature on race-team headsets worn by McLaren personnel and team drivers Lando Norris and Oscar Piastri. Branding will also be visible on digital assets. 

Matt Dennington, co-chief commercial officer, McLaren Racing, said: “Global shares our commitment to reaching fans in meaningful ways. Bringing them into some of our most iconic race environments will add real value to how we connect with audiences throughout the season. We look forward to working closely with the Global team across the selected races.”

Mike Gordon, chief commercial officer, Global said: “Partnering with McLaren Racing as Official Race Partner and Official Audio Race Partner is a brilliant opportunity to put Global Player at the heart of the action on one of the world’s biggest sporting stages. Global and McLaren both have a drive for performance and precision, with a shared focus on entertaining and engaging audiences. We’re excited to keep race fans updated on Global Player, across our radio brands and our billboard network.”