Jamie Hindhaugh, COO at BT Sport and Sam Kemp at EE talk about BT Sport’s innovative Match Day Experience features


Last month BT Sport rolled out the Match Day Experience on its app – a collection of complementary tools that enhance live matches with a series of immersive features.

Click above to hear Jamie Hindhaugh and Sam Kemp explain the thinking behind the innovation, and all it has to offer.

Its features include AR insights and behind-the-scenes stadium tours, a ‘Watch Together’ function, and a 360-degree 8K pitch view so you can watch a high quality image of the game from any angle of your choice.

The real-time AR graphical insights offered by the Match Day Experience include team line-ups and formations; in-game stats and graphics augmented on the pitch; a mini-map tracking the positions of all players for a tactical viewpoint; player names; player speeds; and tracers marking the path of shots.