Shrewsbury Town partners with StreamAMG for digital streaming overhaul

Shrewsbury Town F.C. has partnered with OTT streaming tech company StreamAMG to support the club’s digital streaming, providing supporters with improved access to live coverage, on-demand content and behind-the-scenes features.

The partnership will see StreamAMG power the club’s official streaming offering, giving fans a way to watch and engage with Shrewsbury Town F.C. throughout the season and beyond.

Supporters can access a range of digital content, including live match coverage, audio commentary, interviews, matchday features and archive material.

Paul Hunt, managing director of StreamAMG, said: “Football clubs are increasingly looking to strengthen their connection with supporters through digital channels, with StreamAMG perfectly placed to provide the trusted technology and expertise to support this ambition. We are pleased to welcome Shrewsbury Town F.C. to our increasing portfolio of sports teams.”

Liam Dooley, chief executive of Shrewsbury Town F.C., adds: “This partnership is another important step in our plans to improve the way supporters connect with the football club. We know our fans want reliable, high-quality access to live match coverage, interviews and content, whether they are watching from Shropshire or elsewhere around the world.

“StreamAMG has an excellent track record of delivering digital streaming solutions for sports organisations, and we’re excited to be working with them as part of our wider digital transformation project. Our goal is to create the best possible experience for supporters across all of our digital platforms, and this partnership will play a key role in helping us achieve that.”