Broadcaster to show almost 50% more games than previously

Sky Sports NFL

Sky Sports has renewed its NFL rights deal, increasing the number of games it shows by almost 50%.

The broadcaster will have first pick of Sunday 6pm and 9pm fixtures, as well as concurrently showing one extra match at 6pm and up to two extra games at 9pm. In addition, all London and Europe games, which are in Ireland and Spain this season, will be shown on Sky Sports, as well as all Thursday Night, Sunday Night and Monday Night Football, Thanksgiving games, the playoffs and Super Bowl LX. 

Sky Sports will also continue to be the home of the NFL RedZone programme. 

Due to the concurrent games, live NFL will be shown across Sky Sports NFL, Sky Sports+ and Sky Sports Mix. 

Sky Sports NFL Studio

Sky’s deal comes after 5 announced it will be the new free-to-air home of the NFL, showing 6pm and 9pm Sunday games, as well as the UK and Ireland international matches, Thanksgiving Day specials, three playoff games, and Super Bowl LX. Its 6pm Sunday match will be different to Sky’s with Sky having exclusive first pick at that time. 

Jonathan Licht, chief sports officer UK & Ireland, said: “We’re proud to extend our partnership with the NFL beyond 30 years. The sport continues to grow and captivate UK audiences, which we saw first-hand with record breaking Super Bowl LVII viewership on Sky Sports. With more games than ever before, we’re excited to offer further value to our customers and continue to bring fans world class coverage.”

Gerrit Meier, managing director and head of NFL International, said: “The UK market continues to be a priority for the NFL internationally, as we look to drive fandom and grow the game at every level around the world. Sky Sports has been a significant part of the NFL’s growth story in the UK over the years, helping us to reach new audiences and bring fans the very best NFL content, and we are delighted to see our expanded partnership continue.”

Laura Louisy, director, NFL international business development and media, said: “We’re thrilled to extend our partnership with Sky Sports, with an increase in NFL coverage for fans in the UK.  Viewers can follow the NFL season across each tentpole moment from Kickoff through to Super Bowl and everything in between with Sky Sports – giving fans more choice than ever before – and is a testament to the growth of our long-term partnership.”