Highlights joined by behind the scenes content, clips from Soccer AM, Monday Night Football and football news
Snapchat has renewed its deal with Sky Sports for content from the Premier League and WSL.
The broadcaster will publish highlights from both competitions, as well as behind-the-scenes content, clips from Soccer AM and Monday Night Football, and football news to the platform, where it has over 1.8 million followers. It has been a content partner to Snapchat since 2015.
The latest renewal sees the addition of new Women’s Super League talk show, The Dub. The show will bring viewers breaking news, insights and clips from the WSL.
Some non-football content is also included, such as NBA talk show In The Paint and boxing talk show Unanimous.
Kahlen Macaulay, international sports partnerships at Snap, said: “We are thrilled to continue strengthening our partnership with Sky Sports to bring more iconic football and sports content to Snapchat. Snapchat offers millions of fans around the world new ways to experience, celebrate and watch the best sports content - whether that’s catching up on goals from the weekend or using an AR Lens to celebrate incredible moments.
“We can’t wait to bring Snapchatters more great football and sports content as we countdown to a spectacular few months of sport, including the FIFA World Cup 2022.”
Jamie Hunt, head of digital & social at Sky Sports, added: “We are delighted to continue our partnership with Snapchat to reach a highly engaged Gen Z community who talk about and watch sports and football on Snapchat every day. The way fans experience sports has evolved - with many fans using their phones to chat with friends, celebrate wins and access behind-the scenes content during matches. This partnership is therefore a great way to reach this community where they are.”
No comments yet