Source launches golf YouTube network

Source Media Group has launched Source Golf, a YouTube network focused on the sport of golf. 

Well known golfers and content creators such as Bryson DeChambeau, Grant Horvat, and the Bryan Bros.’s channels are on the network, which produces 100 million hours of annual content, 14 million monthly active fans aged 18–49, and the social media reach of the creators involved. 

“For the first time, the sport’s top creators and athletes are coming together as a network, built for the biggest screen in the home,” said Steve Strand, president and co-founder of Source Media Group. “We’ve rebuilt the golf bundle for the streaming era. This is where daily golf lives.”

Source Golf aims to mirror how TV advertising space is bought, allowing companies to complete a single network buy across all of the channels, instead of going to individual creators. 

“Source Golf is redefining how premium sports content is aggregated and sold,” said Ethan Rosenbaum, co-managing partner at Source Golf. “By unifying top golf content into one network, we offer brands scaled inventory through a single point of execution - resulting in new revenue for creators and value creation for our partners at Bolt Ventures.”

DeChambeau said: “The way people consume golf content has changed, and YouTube is a massive part of that. I love that I get to be a part of that shift. I’ve seen how powerful that direct connection to the fans can be, and I’m excited to keep building this ecosystem with partners like Source Golf.”