The sports publication has entered the FAST streaming space with a 24/7 channel featuring original programming
Sports Illustrated has launched SI TV, a free ad-supported streaming television (FAST) channel available 24/7.
It focues on original programming, live events, sports lifestyle and archival content.
Content includes behind-the-scenes footage from the most iconic Sports Illustrated cover shoots, daily betting insights, the latest Mountain West Conference Network event coverage, docuseries, podcasts, live games and studio programming.
The launch of SI TV builds on the growing momentum of Sports Illustrated’s video programming. 2025 saw a 133% year-over-year increase in views and a 162% increase in watch time across SI YouTube content.
SI TV is available on Amazon FireTV, DIRECTV, Sling Freestream, Anoki LiveTVx, Plex, LocalNow, Sports.tv, Tablo TV, DistroTV, Free Live Sports and is launching soon on The Roku Channel.
“SI TV is a new platform for what SI has always done: tell the best stories in sports with authoritative voices and unique access,” said Steve Cannella, editor in chief of Sports Illustrated. “We’re excited to expand that mission into the FAST space. From news-based analysis to longer-form storytelling, SI TV will feature our signature content in reimagined ways for new audiences.”
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