IMG secured deal which sees EuroCup games on broadcaster’s YouTube channel

talksport euroleague eurocup london lions

Talksport will live stream basketball side the London Lions’ fixtures in the EuroCup on its YouTube channel. 

The deal, secured by Euroleague strategic partner IMG, began with the Lions’ defeat to Budućnost on 2 October, and continues through to mid-February. The EuroCup is European basketball’s second tier competition, behind the main Euroleague. 

For non-London Lions games, UK-based fans can watch the EuroCup through D2C platform Euroleague.tv. 

Alex Ferrer Kristjansson, Euroleague Basketball chief marketing and communication officer, said: “Bringing London Lions games to a free-to-air platform together with Talksport is a significant milestone in Euroleague Basketball’s commitment to expanding the sport in the UK. With talkSPORT’s powerful reach and engaged fanbase, we are confident more British fans will connect with the excitement of the BKT EuroCup.”

Liam Fisher, head of talkSPORT, added: “We’re committed to bringing the talkSPORT audience the best content across our audio and video platforms, and basketball is no exception. We’re delighted to be bringing all London Lions’ games to our audience this season.”