London event will take place 4-9 August
TNT Sports will broadcast Premier Padel’s first event in the UK.
The padel competition is making its debut in the UK at Olympia London from 4-9 August.
The competition has previously been shown on its YouTube channel as well as by Red Bull TV. The London event will be shown on TNT Sports 4 from the round of 16, which starts on Thursday 6 August at 10am, until the end of the tournament, while HBO Max will stream every game from the event.
Trojan Paillot, SVP of rights, syndication and commercial development at WBD Sports Europe, said: “As a premium multi-sport broadcaster, we have a proven track record of broadening audiences around the widest range of events while elevating coverage through our passionate approach to sports storytelling across our highly scaled channels and platforms.
“The momentum behind padel continues to grow so we’re delighted to benefit from this by partnering with Premier Padel to showcase the very best of the sport and its athletes for our viewers, increasing its visibility and supporting its continued expansion both on the courts and on screens around the country.”
Rob Mitchell, VP of commercial at Premier Padel, said: “Bringing padel and the London P1 event to TNT Sports and HBO Max is a gamechanger for the sport in the UK and Ireland. With padel’s rapid growth and increasing global appeal, this partnership is a key step in expanding our reach and engaging new audiences across these strategic markets”.
Stewart Hosford, CEO of international at Premier Padel backer Sela, said: “As promoter of London P1, our ambition is to establish this event as one of the standout tournaments in the global Premier Padel calendar. Live broadcast is an important part of that vision, bringing the energy and excitement of Olympia to fans across the UK and Ireland, and helping make this inaugural event a landmark moment for the sport.”
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