Former champions Bradley Wiggins and Alberto Contador star
Warner Bros. Discovery has released a 30-second promo video of its 2022 Tour De France coverage.
Former champions and now Discovery Sport analysts Bradley Wiggins and Alberto Contador star in the advert, which will appear on linear and digital platforms from 18 June. Both Contador and Wiggins will feature on all promos created for audiences outside of the UK with Wiggins the central figure in the UK promo.
It features the tagline “Come for the race, stay for the ride,” aiming to promote the broadcaster’s OTT, linear and digital coverage.
discovery+*, GCN+, Eurosport and Eurosport App will broadcast every minute of the Tour de France live in 2022 in Europe and Asia-Pacific, excluding Australia, China, Japan and New Zealand. Its full production plans will be revealed closer to when the 21-stage race begins on 1 July.
You can watch the promo below.
No comments yet