The multi-year agreement with The European Shooting Confederation will deliver live coverage, highlights and a major promotional campaign
Warner Bros. Discovery Sports has agreed a three year broadcast deal with The European Shooting Confederation (ESC).
The agreement is designed to significantly expand the international visibility of shooting sport across television, digital and social media platforms across Europe.
It will see selected ESC events distributed across Warner Bros. Discovery’s sports network, including coverage on Eurosport and HBO Max, alongside a major promotional campaign designed to introduce the sport to new audiences across the continent.
The agreement runs from 2026 to 2029 inclusive, and started this week with coverage of the European Shotgun Championship, taking place in Malakasa, Greece, before extending to the European Champions League in Malta in December.
As part of the deal, Warner Bros. Discovery Sports will provide live coverage of selected ESC events, alongside event replays and event highlights.
There will also be a substantial promotional package including a series of television spots across Eurosport 1 and Eurosport 2, four million digital advertising impressions across Eurosport and TNT Sports platforms, and dedicated social media promotion targeting audiences across Europe.
The announcement represents the latest step in ESC’s wider strategy to modernise and grow shooting sport across Europe.
The partnership follows a period of significant investment by ESC in the promotion and presentation of the sport.
Alongside initiatives including the ESC Grant Programme, expanded youth pathways, new Solo, Duet and Trio competition formats and the development of the Youth and Champions Leagues, the organisation has placed increasing emphasis on broadening the sport’s appeal and accessibility to audiences across Europe.
ESC secretary general, Yahor Aleinik, said: “This partnership represents an important milestone in our long-term strategy to increase the visibility of shooting sport and connect with new audiences across Europe.
“Over recent years, ESC has invested heavily in developing our competitions, supporting athletes and federations, and improving the presentation of our sport. Working with Warner Bros. Discovery Sports allows us to take the next step by bringing our events to millions of viewers through one of the world’s leading sports media organisations.
“With a multi-year agreement in place through to 2029, we now have a platform to consistently showcase our sport to new audiences through live broadcasts, highlights, digital content and storytelling that demonstrates the excitement and innovation taking place within shooting sport today.
“We believe this partnership will help showcase the excitement, precision and accessibility of modern shooting sport, while providing greater value for athletes, federations, commercial partners and fans alike.”
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