The cricket streaming service has teamed with YouTube to offer free access to Team USA’s T20 World Cup matches
US and Canada’s live cricket streaming service Willow by Cricbuzz has partnered with YouTube to make it possible for fans to watch all four Team USA matches of the ICC T20 World Cup for free on YouTube.
Beyond the four USA matches, all the ICC T20 World Cup matches will be available on Willow’s linear channel.
Willow has also partnered with Jomboy Media on a creator-led alternate telecast, available on the Jomboy Media YouTube channel, designed to bring a more in-depth, personality-driven viewing experience.
This is being produced in partnership with Jomboy Media, and will be available for the USA vs. India and USA vs. Pakistan matches. It will blend live reaction, storytelling and expert cricket perspective alongside the traditional broadcast.
The alternate telecast features Jimmy “Jomboy” O’Brien, former England international and 2019 Cricket World Cup champion Liam Plunkett and analyst and content creator Adam Bannon.
“The ICC Men’s T20 World Cup gives fans a chance to experience cricket at a true breakout moment in the US,” said Todd Myers, chief operating officer of Willow by Cricbuzz. “More than a decade ago, major ICC World Cup matches in the US required $100-plus pay-per-view access. We helped bring the sport into an affordable monthly subscription, and now we are taking the next step by offering free access to some of the most anticipated matches of the year, alongside new creator-led programming and a viewing experience built for how fans engage with the game today.”
“We’re thrilled to partner with Willow by Cricbuzz to bring T20 World Cup USA cricket matches to YouTube for free, enabling our large audience of passionate sports fans the ability to engage with both the main livestream and an alternative creator-led livestream featuring Jomboy Media”, added Marc Hatfield, partnerships manager at YouTube. “Existing & new cricket fans will have the opportunity to hear live commentary with unique perspectives that only the YouTube creator community can deliver.”
The first USA match was against India at the weekend. The next is against Pakistan (10 February, 8:30 a.m. ET), then the following matches are against the Netherlands (13 February, 8:30 a.m. ET) and Namibia (15 February, 4:30 a.m. ET).
All will be distributed across Willow TV (English-language), Willow 2 (Hindi-language), Willow Sports, the company’s free ad-supported streaming (FAST) channel, Willow by Cricbuzz’s website & app, Cricbuzz’s website & app, Willow by Cricbuzz’s YouTube channel, and Willow by Cricbuzz’s DTC streaming service (subscription-based).
No comments yet