Total is 45% increase on 2020 T20 World Cup

Alana King of Australia celebrates after dismissing Heather Knight of England during the 2022 ICC Women's Cricket World Cup Final match between Australia and England at Hagley Oval on April 03, 2022 in Christchurch,

The ICC has revealed that the 2022 Women’s Cricket World Cup recorded 1.64 billion video views.

This is a 45% increase on the 2020 Women’s T20 Cricket World Cup, which managed 1.1 billion views. It also makes it the third most digitally engaged ICC event ever, behind the 2019 Men’s Cricket World Cup and the 2021 Men’s T20 Cricket World Cup. 

Engagements such as shares, likes, and comments reached 164 million, doubling the 82 million from the 2020 competition.

In terms of broadcast, the cumulative global dedicated TV audience was 104.8 million, with Indian channels delivering a large share of the total audience, whilst the audience for live TV and digital combined was 82.8 million.

To acheive this there was more coverage than ever before, with programming across live, highlights and repeats amounting to 10,308 broadcast hours. was a significant increase from the 3974 hours at the ICC Women’s T20 World Cup 2020. The total viewing hours for the tournament were 215.2 million up by 47.4% from the Australia 2020 event.

ICC Women's Cricket World Cup 2022 – The digital engagement by the numbers

It was also the first time that the competition has been broadcast in Hindi, Tamil, Telugu, and Kannada.

ICC chief executive Geoff Allardice said: “We are absolutely delighted with the record-breaking digital fan engagement numbers of the ICC Women’s Cricket World Cup 2022. As a key strategic pillar to growing the game our focus has been deepening engagement with existing fans and bringing new audiences to the sport. The innovative approach to creating heroes in the women’s game and taking the sport closer to fans has resulted in world leading numbers.

“The competitive nature of the cricket and the excitement generated around the tournament has put us in a great position to continue to build on the success of this year’s event. With the focus now on providing fans with more engaging content throughout the 100% Cricket Year of Women’s Cricket leading into the inaugural U19 and senior Women’s T20 World Cups in early 2023.”

Australia lifted the trophy, defeating England in the final on 3 April to end the month-long competition on a high. The final was shown free-to-air in the UK, after Sky Sports made it available to non-subscribers once England made it to the showpiece match.