Yospace stitches 5.4bn ads across Milano Cortina 2026

Dynamic Ad Insertion (DAI) company Yospace has revealed that it stitched 5.4 billion OTT advertisements across the 17 days of Milano Cortina 2026.

This is an increase of 35.7% from Paris 2024, with Yospace stitching 0.73 more ads per stream start compared to Paris 2024.

Yospace monetised the Games for nine customers worldwide, with several running multiple live event (pop-up) channels.

The company’s prefetch system was applied to help the advertising scale at times of peak traffic. Prefetch assesses the capacity of ad servers and paces out ad requests accordingly to ensure the adtech ecosystem has the time it needs to realise the highest possible value for each ad spot.

“This was the seventh edition of the Games that Yospace has helped monetise. Each edition has brought greater audiences and a greater imperative to get the advertising right,” said Tim Sewell, CEO of Yospace. “The huge streaming audiences we’re seeing mean that scalability of DAI technology, while delivering maximum value and a premium viewer experience, is more important than ever.”