C4 forecasts 18% drop in TV ad revenues

By 2009-05-06T11:20:04

Channel 4 has estimated TV advertising revenues will decrease by 18% in the first half of 2009 and will cut its editorial budget by 10% in a bid to insure itself.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now