C4 new media has lift-off

C4_ident.jpg

How cross-platform is the new era at Channel 4 under David Abraham? In a clear sign of the broadcaster’s commitment to digital integration, Horseferry Road’s iconic lifts now feature screens displaying tweets mentioning C4.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now