C4 pulls back from connected-TV push

Made in Chelsea

Channel 4 is to step back from exploring interactive connected-TV experiences because of limited uptake from viewers and will instead tighten its focus on more popular areas, including games.

if you have an account


Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now