C4 Radio plans new approach to ads

www_broadcastnow_co_

Channel 4 Radio plans to move away from the traditional 30-second advertising spot to find 'innovative' advertising models to monetise its commercial radio operation.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now