C4 Radio plans new approach to ads


Channel 4 Radio plans to move away from the traditional 30-second advertising spot to find 'innovative' advertising models to monetise its commercial radio operation.

if you have an account


Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now