Channel 4 has rebranded its main channel to offer a fresh take on its iconic Lambie Nairn 4 logo.
The new identity is designed to reflect C4’s commitment to innovation, diversity, and risk taking and is built around a deconstructed version of the C4 logo and series of idents.
Designed by in-house creative agency 4Creative and DBLG, the logo is composed of nine coloured blocks representing the channel’s diverse qualities. The multi-coloured logo was first introduced to launch on-demand service All 4.
The logo will feature across all programme brands that currently incorporate the channel’s branding including C4 Racing and C4 News, which is itself launching a new title sequence.
4Creative collaborated with Academy Films to produce four initial idents, directed by Jonathan Glazer, which will be expanded over time.
C4’s head of marketing James Walker said: “Channel 4’s main channel identity has been running for ten years and has been hugely successful. This ground breaking brand refresh pushes it forward once more, reflecting our public service remit to be diverse, challenging and innovative.”
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