Home Videos Sun 21.00 0.57 Sky One
Usually, the week before the August bank holiday is when the TV industry parks up its schedule caravan before returning to work the following week. This year ITV 1 seems to have gone back a few days early. On Sunday, while everyone else was still rubbing the sleep out of their eyes and pondering the significance of Mark Thompson's MacTaggart lecture, ITV 1 played its joker - I'm a Celebrity ... Get me out of Here!.It's one of those perfect-fit programming moments. Okay, so this is written with the benefit of hindsight, but there is always that time to fill towards the end of August when people have come back from their holidays, the memories of sun and fun are still fresh and the kids have a few more days before they have to go back to school. When better to roll out something that's frivolous and unchallenging and can soak up an audience every night?This year there's all the more reason for doing a show which micro-focuses on celebrities, because at the back of most people's minds is the polar opposite of global reality: preparations for war and the approaching September 11 anniversary. Celebrity provides an antidote to the state of the world because it seals off its participants from the news agenda.So two weeks of reality TV at 21.00 it is. Provided the ploy comes off, ITV 1 will have regained the seasonal initiative at 21.00 for the first time since BBC 1 moved its news to 22.00. Filling the vacuum left since the end of Big Brother, by the time Celebrity concludes, ITV 1 will be well and truly ready for the return of Who Wants to be a Millionaire? and the launch of Popstars: the Rivals.This week the first Celebrity show was up against BBC 1's Ground Force in New York and the audience was split - 7.7 million, 40 per cent share for Ground Force, 6.7 million 34 per cent share for Celebrity. The head-to-head result seems clear-cut enough in BBC 1's favour, but ITV 1 still took the night by 33 per cent to 29.5 per cent.However closer inspection of the two programmes' share of younger viewers gives a different perspective. The 16 to 24-year-old crowd were there in force for Celebrity, with a 40 per cent share compared with 31 per cent for Ground Force. As for kids - 43 per cent share for Celebrity and 31 per cent for Ground Force.In addition, ITV 1 experienced a modest revival in primetime fortunes, with its share going over 32 per cent. BBC 1 claimed only one night, Tuesday, with 31.5 per cent to 28 per cent. It's only a few weeks since this column was wondering how long ITV would tolerate a sub-30 per cent primetime share. It seems that it has decided to strike back early this year.Meanwhile, BBC 2 embarked on a different type of reality voyage, with The Ship on Tuesday at 21.00 which staked a claim to 3.6 million viewers, 16 per cent share. It was good enough to take the highest place in the top 30 and be the seventh highest audience in the documentary top 10.C4 claimed a place in the same table on the same night with When Steptoe met Son. Its audience was 2.7 million. BBC 2's curious documentary Peter Sellers Story - as He Filmed It on Saturday at 21.00 had 2.4 million viewers and helped the channel to a 12 per cent primetime share for the Saturday night.It all added up to a 10 per cent primetime share for BBC 2 for the week, while by contrast C4 fell below 8 per cent for the first time since May.And it might have been worse if Channel 5 had not fallen short of 6 per cent again. C5 back to just 5.3 per cent - what's going on? Maybe we should ask Dawn Airey. But then again, perhaps she takes Uri's view, that it would be unethical to use her psychic powers at this particular time ...? RATINGS: WEEK ENDING 25 AUGUST BROADCAST/BARB TOP 50 NETWORK PROGRAMMES TITLE/ Day Start Viewers % Share Viewers % BROADCAST/PRODUCER (m) (MCH) (MCH) Share 1 3 Coronation Street Mon 19.30 11.94 59.93 5.04 53.69 ITV 1 Granada 2 2 EastEnders Mon 20.00 11.74 53.70 5.28 51.79 BBC 1 3 5 Coronation Street Wed 19.30 11.59 59.94 4.57 52.70 ITV 1 Granada 4 1 EastEnders Tue 19.30 11.57 57.14 5.34 55.52 BBC 1 5 6 Coronation Street Fri 19.30 10.55 54.35 3.85 42.38 ITV 1 Granada 6 4 EastEnders Thu 19.30 10.40 54.90 4.71 52.36 BBC 1 7 7 Emmerdale Tue 19.00 9.05 49.29 3.78 44.04 ITV 1 YTV 7 10 Coronation Street Sun 19.30 9.05 49.16 3.43 38.36 ITV 1 Granada 9 8 EastEnders Fri 20.00 8.70 42.80 3.56 36.87 BBC 1 10 13 Emmerdale Wed 19.00 8.69 51.03 3.32 43.60 ITV 1 YTV 11 9 Emmerdale Mon 19.00 8.66 48.43 3.56 42.90 ITV 1 YTV 12 11 Emmerdale Thu 19.00 8.45 50.28 3.39 43.00 ITV 1 YTV 13 17 Emmerdale Fri 19.00 8.29 47.06 2.97 35.72 ITV 1 YTV 14 14 Airline Mon 20.30 7.87 35.38 3.14 30.22 ITV 1 LWT 15 16 Ground Force in New York Sun 20.00 7.67 39.72 3.00 32.08 BBC 1 Endemol UK 16 12 Holby City Tue 20.00 7.19 32.51 3.34 31.90 BBC 1 17 20 The Bill Thu 20.00 7.01 33.45 2.72 27.48 ITV 1 Thames 18 18 Bargain Hunt Thu 20.00 6.89 33.63 2.81 29.22 BBC 1 19 26 Ten O'Clock News Tue 22.00 6.75 32.53 2.38 23.77 BBC 1 20 15 Tourists from Hell Tue 21.00 6.73 29.63 3.01 27.92 ITV 1 Granada 21 19 I'm a Celeb/Get me out of Here! Sun 20.00 6.71 34.61 2.78 29.70 ITV1 LWT 22 34 Dragonheart Sat 19.40 6.67 35.60 2.23 25.42 ITV 1 23 29 A & E Thu 21.00 6.61 31.87 2.34 23.59 ITV 1 Granada 24 28 Ten O'Clock News Wed 22.00 6.27 31.20 2.35 24.19 BBC 1 24 37 Ten O'Clock News Mon 22.00 6.27 32.21 2.18 23.99 BBC 1 24 23 Licence to Kill Wed 20.00 6.27 31.65 2.47 26.47 ITV 1 27 31 The Bill Tue 20.00 5.97 26.95 2.32 22.13 ITV 1 Thames 28 21 DIY SOS Thu 20.30 5.91 27.68 2.61 25.77 BBC 1 28 22 National Lottery: Winning Lines Sat 20.30 5.91 30.61 2.58 28.34 BBC1 Celador 30 75 Midsomer Murders Fri 20.30 5.88 28.89 1.39 14.27 ITV 1 Bentley Productions 31 36 London's Burning Sun 21.00 5.79 31.53 2.22 24.27 ITV 1 LWT 32 30 Merseybeat Mon 20.30 5.68 26.22 2.32 22.45 BBC 1 33 25 ITV News at Ten Wed 22.00 5.66 28.02 2.39 24.37 ITV 1 ITN 33 41 Six O'Clock News Tue 18.00 5.66 34.83 1.99 27.26 BBC 1 35 35 The Stretford Wives Wed 21.00 5.57 32.05 2.23 26.48 BBC 1 36 24 Holby City Wed 20.00 5.52 26.56 2.43 25.17 BBC 1 37 39 Six O'Clock News Mon 18.00 5.45 33.77 2.10 28.90 BBC 1 38 28 Child of Our Time Tue 21.00 5.36 23.65 2.35 21.83 BBC 1 39 55 The Lost World Sun 21.00 5.26 27.32 1.61 16.92 BBC 1 40 46 You've Been Framed! Sat 18.35 5.21 32.73 1.80 24.01 ITV 1 Granada 41 38 Weakest Link Sat 19.45 5.20 28.97 2.15 25.62 BBC 1 42 40 Jailed for Three Feet of Land Mon 21.30 5.17 25.46 2.04 20.53 BBC1 43 32 The Unluckiest Faces in Britain Thu 22.30 5.16 38.10 2.30 33.44 ITV1 Granada 43 33 ITV News at Ten Tue 22.00 5.16 25.30 2.25 22.85 ITV 1 ITN 45 51 ITV News at Ten Mon 22.00 5.15 26.53 1.71 18.83 ITV 1 ITN 46 50 Six O'Clock News Wed 18.00 5.08 33.68 1.77 27.61 BBC 1 47 72 Taaggart Mon 21.00 5.07 24.39 1.41 19.30 ITV 1 SMG 48 52 Six O'Clock News Thu 18.00 4.99 32.52 1.70 24.64 BBC 1 49 56 Ten O'Clock News Thu 22.00 4.93 25.91 1.59 17.63 BBC 1 50 53 Six O'Clock News Fri 18.00 4.92 32.11 1.68 24.24 BBC 1 Averages 6.95 36.32 2.73 30.31 *Numbers in blue refer to ratings in all homes *Numbers in red refer to ratings in multichannel homes (MCH) Programmes timed under five minutes and omnibus editions (eg soaps) are excluded Production credits supplied by broadcasters. CHANNEL OVERVIEW Week 34 BBC 1 BBC 2 ITV C4 C5 Others Total Average hours per viewer 5.91 2.75 5.50 2.17 1.36 5.26 22.95 Daytime share (%) 22.7 15.8 14.9 11.6 5.6 29.5 100.0 Peaktime share (%) w/c 19/8/02 27.9 10.1 32.1 7.9 5.3 16.7 100.0 Peaktime share (%) w/c 19/8/01 28.1 10.7 32.4 7.3 5.3 16.1 100.0 YEAR TO DATE Average hours per viewer 6.38 2.75 5.93 2.54 1.55 5.36 24.51 Audience share (%) 26.0 11.2 24.2 10.3 6.3 21.9 100.0 Audience share (%) 2001 26.4 11.1 27.6 10.1 5.7 19.1 100.0 TOP 10 DOCUMENTARIES Title Day Start Viewers Channel Last (m) week 1 Airline Mon 20.30 7.87 ITV 1 1 2 Tourists from Hell Tue 21.00 6.73 ITV 1 - 3 Child of Our Time Tue 21.00 5.36 BBC 1 6 4 Unluckiest Faces in Britain Thu 22.30 5.16 ITV 1 - 5 Obsessions Thu 21.00 4.62 BBC 1 - 6 Trail of Guilt Mon 22.40 3.68 BBC 1 - 7 The Ship Tue 21.00 3.61 BBC 2 - 8 Survival Special Sun 18.30 3.34 ITV 1 9 9 When Steptoe Met Son Tue 21.00 2.72 C4 - 10 My Worst Week Tue 22.40 2.62 BBC 1 8 TOP 10 DRAMA Title Day Start Viewers Channel Last (m) week 1 Holby City Tue 20.00 7.19 BBC 1 1 2 The Bill Thu 20.00 7.01 ITV 1 2 3 A & E Thu 21.00 6.61 ITV 1 3 4 The Bill Tue 20.00 5.97 ITV 1 6 5 Midsomer Murders Fri 20.30 5.88 ITV 1 5 6 London's Burning Sun 21.00 5.79 ITV 1 7 7 Merseybeat Mon 20.30 5.68 BBC 1 4 8 The Stretford Wives Wed 21.00 5.57 BBC 1 - 9 Holby City Wed 20.00 5.52 BBC 1 - 10 Taggart Mon 21.00 5.07 ITV 1 - Excludes repeats. TOP 10 SPORT Title Day Start Viewers Channel Last (m) week 1 The Premiership Sat 22.30 3.39 ITV 1 2 2 Athletics Fri 19.10 2.38 BBC 2 - 3 Final Score Sat 16.45 1.58 BBC 1 4 4 The Premiership Mon 22.30 1.09 ITV 1 - 5 The Premiership Sun 9.25 1.02 ITV 1 14 6 World Rally Sun 19.15 1.01 C4 29 7 Channel 4 Racing Sat 15.20 0.99 C4 16 8 Channel 4 Racing Sat 14.45 0.96 C4 26 9 On the Ball Sat 13.15 0.96 ITV 1 - 10 Football Focus Sat 12.10 0.94 BBC 1 6 TOP 10 CHILDREN'S Title Day Start Viewers Channel Last (m) week 1 Making It Thu 9.00 0.51 BBC 2 11 1 The Story of Tracy Beaker Tue 8.30 0.51 BBC 2 1 3 The Story of Tracy Beaker Wed 8.30 0.49 BBC 2 4 3 Xchange Xtra Mon 9.25 0.49 BBC 2 8 5 Making It Fri 9.00 0.48 BBC 2 - 6 Making It Tue 9.00 0.47 BBC 2 - 7 The Story of Tracy Beaker Mon 8.30 0.46 BBC 2 6 8 Newsround Fri 17.25 0.42 BBC 1 7 9 Xchange Xtra Fri 9.20 0.40 BBC 2 9 9 Newsround Mon 17.25 0.40 BBC 1 12 Viewers aged four to 15 only. TOP 10 ENTERTAINMENT Title Day Start Viewers Channel Last (m) week 1 I'm a Celeb ... Get me Out Sun 20.00 6.71 ITV 1 - 2 Nat Lottery: Winning Lines Sat 20.30 5.91 BBC 1 3 3 You've Been Framed! Sat 18.35 5.21 ITV 1 5 4 Weakest Link Sat 19.45 5.20 BBC 1 10 5 My Hero Fri 20.30 4.81 BBC 1 2 6 Britain's Strongest Man Final Sat 18.45 4.37 BBC 1 - 7 Nat Lottery: Winning Lines Wed 19.55 4.13 BBC 1 6 8 Edinburgh Military Tattoo Sat 17.40 4.05 BBC 1 - 9 Britain's Strongest Man Tue 19.00 3.82 BBC 1 - 10 It's Only TV ... Fri 21.30 3.81 BBC 1 9 Excludes repeats. TOP 30 BBC 2, CHANNEL 4 AND CHANNEL 5 Title Day Start Viewers % Viewers % Chan- (mlns) Share (MCH) Share nel (MCH) 1 4 The Ship Tue 21.00 3.61 15.87 1.02 9.46 BBC 2 2 3 Friends Fri 21.00 3.41 16.11 1.04 10.49 C4 3 10 River Cottage Forever Tue 20.00 3.33 15.34 0.93 9.09 C4 4 2 Weakest Link Fri 17.15 3.28 27.98 1.06 18.76 BBC 2 5 11 Weakest Link Thu 17.15 2.96 26.19 0.93 17.77 BBC 2 6 1 American Pie Sat 21.00 2.93 15.34 1.35 14.35 C4 7 28 A Place in France Tue 20.30 2.90 12.83 0.76 7.09 C4 8 7 The Simpsons Thu 18.00 2.87 18.84 0.97 14.29 BBC 2 9 5 Weakest Link Mon 17.15 2.85 23.45 0.99 17.32 BBC 2 10 6 Location, Location, Location Wed 20.30 2.82 13.08 0.98 9.91 C4 11 9 The Simpsons Tue 18.00 2.80 17.41 0.94 13.15 BBC 2 12 12 When Steptoe Met Son Tue 21.00 2.72 11.99 0.90 8.34 C4 13 31 The Way We Cooked Wed 20.00 2.66 12.81 0.75 7.73 BBC 2 14 30 Weakest Link Wed 17.15 2.64 23.78 0.75 15.47 BBC 2 15 8 The Simpsons Fri 18.00 2.62 17.17 0.96 14.02 BBC 2 16 27 Ready, Steady, Cook Fri 16.30 2.58 30.21 0.76 17.44 BBC 2 17 24 Weakest Link Tue 17.15 2.56 21.31 0.78 14.06 BBC 2 18 14 The Simpsons Mon 18.00 2.51 15.76 0.89 12.43 BBC 2 19 22 Will and Grace Fri 21.30 2.44 11.77 0.79 7.89 C4 20 21 The Simpsons Wed 18.00 2.43 16.29 0.82 12.89 BBC 2 21 15 Cutting Edge Mon 21.00 2.42 11.64 0.87 8.57 C4 22 18 Two Pints/Lager/ Packet of Crisps Mon 21.00 2.41 11.39 0.83 8.01 BBC2 23 13 Athletics Fri 19.10 2.38 11.98 0.90 9.51 BBC 2 24 60 The Peter Sellers Story Sat 21.00 2.37 12.23 0.60 6.29 BBC 2 25 47 Ready, Steady, Cook Thu 16.30 2.28 28.10 0.63 16.05 BBC 2 26 17 Peter Kay's Phoenix Nights Thu 22.00 2.24 11.89 0.84 9.50 C4 27 20 Teenage Kicks Tue 22.00 2.23 12.48 0.83 9.40 C4 28 16 The Fresh Prince of Bel Air Thu 18.22 2.21 14.20 0.85 11.68 BBC2 29 37 Would Like to Meet Wed 21.00 2.20 10.31 0.70 6.89 BBC 2 30 38 Star Trek: Voyager Tue 18.50 2.19 12.15 0.70 8.33 BBC 2 TOP 20 MULTICHANNEL ONLY Title Day Start Viewers Channel Last (m) week 1 Live Ford Football Special - Match Fri 20.00 1.63 Sky Sports 1 - 2 Ford Monday Night Football Mon 20.00 1.06 Sky Sports 1 - 3 Live Ford Football Special - Match Sat 12.00 0.81 Sky Sports 1 - 4 The Simpsons Sun 18.30 0.80 Sky One 2 5 Kym Marsh: Happy Ever After Sun 19.00 0.76 Sky One - 6 Hannibal Sat 22.00 0.75 Sky Premier - 7 The Simpsons Sun 18.00 0.64 Sky One 13 8 The Simpsons Fri 19.00 0.62 Sky One 19 9 Kirsty's Home Videos Sun 21.00 0.57 Sky One 40 10 Only Fools and Horses Thu 21.00 0.54 UK Gold 16 11 The Vicar of Dibley Thu 22.00 0.52 UK Gold 18 12 The Simpsons Mon 19.30 0.50 Sky One 9 13 The Vicar of Dibley Fri 22.00 0.49 UK Gold 44 14 The Simpsons Thu 19.00 0.48 Sky One 12 15 Most Haunted: One Hour Special Tue 22.00 0.47 Living - 16 The Simpsons Tue 20.00 0.46 Sky One 25 17 The Simpsons Thu 19.30 0.45 Sky One 22 18 The Simpsons Fri 19.30 0.44 Sky One 8 18 The Simpsons Tue 20.30 0.44 Sky One 28 18 The Simpsons Wed 19.30 0.44 Sky One 10