Coca-Cola Polar Bear Twins go interactive in US and UK

Coca-Cola has produced an interactive version of the popular 'Polar Bear Twins' Christmas holiday advert with the help of US interactive specialist RespondTV writes David Wood.Initially the advert will

if you have an account


Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now