Copyright Promotions Licencing Group has taken on the exclusive licensing for Viacom Consumer Products in the UK. The deal spans merchandise for Paramount Pictures and Paramount Television, publisher Simon & Schuster
Copyright Promotions Licencing Group has taken on the exclusive licensing for Viacom Consumer Products in the UK. The deal spans merchandise for Paramount Pictures and Paramount Television, publisher Simon & Schuster and third parties, but excludes VH1 and MTV, which are handled by Viacom in New York. CPLG's new properties include Star Trek (right), which has already raised a claimed $2.5 billion in global retail sales and product licensing, and Sabrina The Teenage Witch.