DEMOGRAPHICS - Television's tribal gatherings

As society changes TV stations are adopting more touchy-feely approaches to keeping track of their audiences. David Wood and Peter Keighron report on the BBC's 100 Tribes of Britain and on how other broadcasters are coping.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now