Emap Performance TV has bolstered its international presence by signing a deal with NTL Digital to broadcast all six of its music channels across the Republic of Ireland, writes Georgina Lipscomb
The channels - The Box, Kiss TV, QTV, Smash Hits, Kerrang TV and Magic TV - were previously only available in Eire via Sky Digital. However, while NTL Digital reaches more than 140,000 homes in Ireland, Emap, publisher of Broadcast, said the services will only reach 28,000 extra subscribers. Emap Performance TV managing director Shirley Renwick said: 'We're constantly looking for new ways of expanding the audience of Emap Performance's hugely successful channels. We have taken more than 52 per cent of the music TV share on Sky Digital. Now we're planning to do the same on all other platforms.'