Europe gives green light to product placement

people_viviane_reding_eu

The European Parliament has rubberstamped new EU-wide rules on media services, relaxing TV advertising restrictions and allowing 'product placement' in TV shows.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now