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![T&D_Day7_BTS_010818_PM-4907[1]](https://d11p0alxbet5ud.cloudfront.net/Pictures/380x253/8/8/9/1292889_td_day7_bts_010818_pm49071_849989.jpg)
Ex-BBC man in at C4 day time
Channel 4 has appointed former BBC1 head of planning and scheduling Adam MacDonald to reinvigorate its daytime output and help it boost its overall share.
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