FORMAT REVIVAL - Raiders of the archive
Dusting down old programmes and revamping them for a modern audience might appear to be an easy means of locking audiences into an established brand, but it is not necessarily cheap or easy, nor is it always foolproof.
Sign in if you have an account
Do you want to keep reading?
Register to read four free articles per month
Subscribe and get access to
- Up to the minute industry news
- Agenda-setting interviews with key industry figures
- Insight into the latest programme performances
- Ratings data with viewing trends
Access premium content subscribe today
If you have an account you can SIGN IN now