Free trials boost interest in digital


First-hand experience of digital TV makes 'digitally uninterested' cynics more willing to convert from analogue, according to new research from the Independent Television Commission, writes Rosemary Gallagher

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now