Speaking in London the US internet infrastructure provider boss said: 'Cable took share away from broadcast TV and the internet will take away from both. 16-24-year-olds are consuming less traditional TV and broadcasters need to extend their franchises to the web to protect their existing audiences.'
Binford pointed to the huge growth in internet radio as a model for traditional broadcasters wanting to maintain and extend their brands. Although internet radio can operate on low bandwidth services, the advent of broadband extends the opportunity to television to improve its reach, he insisted.
The former RealNetworks broadcast division president added that entertainment would be a huge growth area for the internet once broadband services were widely available.
Binford also predicted that business to business users would be the first to take advantage of the improved return path capacity of broadband on DSL copper wire services, forecasting that the small business market, home workers and distance learning students would be quickest to respond to the fast upload capacity of DSL.