Govt tries TV scheme to lure couch voters.

Members of the public will be able vote for candidates in next month's local elections via their TVs for the first time, as part of a pilot scheme from Sky and NTL, writes Rosemary Gallagher.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now