Hallmark linked to Elstein's bid for ITV


US entertainment giant Hallmark is backing David Elstein's potential bid for ITV and could take a major stake in the network after the merger decision, writes Paul Revoir.

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now