Heart swaps jingles for rhythms in£1m ad push

people_jamie_theakston_harriet2

London's Heart 106.2 is replacing its on-air jingles with specially composed “rhythmic” musical tracks as parent Global Radio ploughs a record£1m into a major integrated advertising campaign to promote the station.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now