With Mipcom imminent, US broadcast networks will be back in the UK in a few weeks time on the look out for the next Dancing with the Starsor American Idol.
With Mipcom imminent, US broadcast networks will be back in the UK in a few weeks time on the look out for the next Dancing with the Starsor American Idol.

Indeed, for many Brits, both Mip and Mipcom now start the week before the TV industry heads out to Cannes as a growing number of international broadcasters and producers take the time to stop over in London en route to the south of France.

Given the continuing success of UK formats in the US, it's hardly surprising that the likes of NBC's Craig Plestis have been so keen to build direct relationships with the UK's indie sector.

Plus US reality producers are struggling to get original ideas away in their domestic market.

So they too are increasingly keen to hook up with their British counterparts both to adapt UK shows for the States as well as pitch original ideas over here.

Dramatic turn

On the drama front, meanwhile, the list of UK producers and writing talent securing deals with US studios also continues to grow.

Lynda La Plante, Tony Jordan's Red Planet Pictures and Midsomer Murders creator Anthony Horowitz are among the latest names to ink development deals with the Hollywood majors in recent weeks.

Of course, for those indies that lack the resources and connections of RDF or BBC Worldwide, setting up shop in the US might not be a realistic option.

And as Shed's recent experience with Footballers' Wiveshas demonstrated, the world's most competitive TV market can be a tough one to crack - even with a successful track record in the UK.

Clearly, though, the opportunities for British producers to make it across the pond have never been greater, which is one reason why Broadcast will host its first ever Cracking The USconference in London next month.

Event details

The one-day event will feature the likes of BBC Worldwide, FremantleMedia and Ricochet all sharing their tips on how to do business in the market.

It also boasts some of the key names from the US formats business, from the alternative programming execs behind Dancing with the Starsand The Apprenticeto Singing Beeproducer Phil Gurin.

Admittedly the Paddington Hotel might not be as glamorous as Santa Monica's Shutters on the Beach or LA's swanky Mondrian Hotel, and there are plenty of indies who already have strong relationships with the likes of ABC, NBC and GSN, all of whom will be speaking at the conference.

But for those producers who have yet to get a foot in the door, or who simply want to get to know the market better, it's certainly a lot cheaper than jumping on a plane to LA.

For more details go to www.crackingtheus.co.uk