How to fight apathy

Faced with public apathy and media cynicism over the election, commercial radio is hoping to introduce a human angle with a phone-in to the party leaders, says Mark Flanagan.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now