Immedia Broadcasting, the instore radio company set up by former Radio 1 DJ Bruno Brooks, has been given a new lease of life following a deal with Northcliffe Retail. The company, which reported growing losses in the first half of the year to August of£273,000, will provide instore radio services to the retail group which can be tailored for each individual shop. Called News Shop Live, it will initially launch in Northcliffe's 69 stores.
Immedia Broadcasting, the instore radio company set up by former Radio 1 DJ Bruno Brooks, has been given a new lease of life following a deal with Northcliffe Retail. The company, which reported growing losses in the first half of the year to August of£273,000, will provide instore radio services to the retail group which can be tailored for each individual shop. Called News Shop Live, it will initially launch in Northcliffe's 69 stores.

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