FilmRise hires Whitney Muroff as global acquisitions director

whitney muroff

Whitney Muroff

New York-based distributor FilmRise has appointed former BBC Studios (BBCS) executive Whitney Muroff to the new position of director of global acquisitions.

Reporting to head of acquisitions Max Einhorn, Muroff will source multi-territory film and television acquisition deals and work across existing content partnerships to build FilmRise’s global licensing and distribution business.

Muroff previously served as manager for factual sales and co-productions at BBCS, where she distributed documentaries and natural history shows to the US market.

Prior to that, she was a sales executive at BBCS handling unscripted content licensing to linear, AVoD and SVoD platforms.

FilmRise says it has raised $112m (£91.5m) in capital to fund an aggressive push into acquisitions across a range of genres.

It sells to streamers including Amazon, Netflix, The Roku Channel, HBO, Pluto and Apple.

Recent releases include The Miseducation Of Cameron Post starring Chloë Grace Moretz, Manifesto with Cate Blanchett, and sci-fi drama Marjorie Prime with Jon Hamm and Lois Smith.

Its archive TV catalogue includes UK titles Gordon Ramsay’s Hell’s Kitchen and Kitchen Nightmares, River Monsters, Midsomer Murders, Shameless and Father Ted. 

“We’ll look to [Muroff’s] acumen so we can continue to build the scale of our content acquisitions activities and make FilmRise’s footprint global,” said Einhorn.

FilmRise content can be found in theaters, FilmRise proprietary channels and on many popular streaming platforms including Amazon, Netflix, The Roku Channel, HBO, Pluto, Apple and more.