Internet ad spend tops £4bn
A quarter of money spent on advertising in the UK is used on internet campaigns, a study conducted by the Internet Advertising Bureau (IAB) and the accountancy firm PwC has revealed.
Sign in if you have an account
Do you want to keep reading?
Register to read four free articles per month
Subscribe and get access to
- Up to the minute industry news
- Agenda-setting interviews with key industry figures
- Insight into the latest programme performances
- Ratings data with viewing trends
Access premium content subscribe today
If you have an account you can SIGN IN now