INTERVIEW - All in a day's work
As Channel 4's daytime chief Jo McGrath pledges to blow away all those cliched misconceptions about daytime television, she laments the fact that independents just haven't cottoned on to what it's all about.
Sign in if you have an account
Do you want to keep reading?
Register to read four free articles per month
Subscribe and get access to
- Up to the minute industry news
- Agenda-setting interviews with key industry figures
- Insight into the latest programme performances
- Ratings data with viewing trends
Access premium content subscribe today
If you have an account you can SIGN IN now